She laughed at me
Several years back, at a publishing conference, I had an opportunity to speak with some industry veterans. One was gracious enough to take a quick look at the marketing plan I was working on. I was encouraged… until she laughed. My inner critic went a little bit nuts. I wanted to crawl under some furniture or run from the room.
Fortunately, she noticed and said, “I like you. You may be the only author in America whose plan does not include the words ‘Get on Oprah’s show.'”
[Tweet “You may be the only author in America who’s not trying to get on an Oprah show.”]
I know why so many people wanted to do that: marketing an indie book can be h*ll on wheels. Granted, some of this is as a result of self-inflicted wounds caused by lack of feedback from beta readers, editing, and proofreading. But even excellent work has a hard time getting through the avalanche of media and advertising readers see every single day.
My Inner Critic is up to no good
Personally? I need to take a closer look at the role of my inner critic in all of this. While I’m able to harness her powerful warnings to complete writing projects, she’s still pretty shrieky when it comes to self-promotion. (“Get your ego in check!” “It’s not polite to talk about yourself.”) She has gotten a little sneakier and has a New Age-y approach as well: “Stop bothering people. If they’re meant to find you, they will.”
Thank goodness for readers and other writers who help share about our books, our blogs, our events and our news. You are truly a gift.
[Tweet “Thank goodness for readers and other authors who share.”]
And, if you’d like to be part of that giant online support group but don’t know where to start? Here are three small actions that are a huge help.
Reviews. Especially on Amazon and GoodReads. They don’t have to be long to be meaningful. “The author presents helpful information with a light touch.” Or, “I found the story captivating.” Expert tip: If you are personally acquainted with the author please don’t mention that in your review. It’s a red flag for “fake review” and could cause problems for the author. Also, if you’re a relative… especially one with the same name? DON’T POST A REVIEW. (See previous example.)
Facebook page likes and engagement. Have you ever seen the “invite friends to like page” feature on the right-hand side of your computer screen? If you “like” an author (or any page) your friends are more likely to follow suit — if you ask them to. And once on a page? Participate. Comment on and share posts.
You rock. We love you
Genuine interaction helps get attention for our work, keeps authors motivated, and lets the inner critic of self-promotion know it’s OK to go somewhere and take a nap!
What’s your favorite way to help amplify an author’s message? (Please share in the comments section. Every little bit helps!)
Is your brain still kicking your butt? You may not be at fault…. What if you’ve been following the wrong advice? Click to download 3 Reasons to Stop Fighting Inner Critic and find out about something you can do instead.
3 Reasons to Stop Fighting Your Inner Critic
By the way, this really is a free gift and not some gambit to capture your email address for marketing purposes.
If you like what you see here? Please connect in a manner that suits you: e-mail (slowest), Facebook, Twitter, Pinterest, Instagram, Amazon…. And, if not? Please enjoy your gift with my best wishes.
I like your tips on getting engaged on social media, thank you.
Loved this! I never wanted to be on Oprah, either, so I totally relate!
I’m not sure I didn’t want to be on Oprah.I just knew my odds weren’t great. Thanks for taking the time to comment.
Thank goodness for author friends who share and comment upon our work! Yes, genuine interaction creates an energy that grabs other’s attention that may not have noticed us otherwise. It is tough to put myself out there with my inner critic chattering in my ear, I work with her as much as I can and get by with a little help from my friends, Thanks Andrea for your post.
I feel so grateful to be part of a few groups of authors who all support each other by sharing each other’s books, articles and blogs. I am also a member of Hera Hub a co-work space for women and we have a writer’s lounge, group and salon that meet regularly to support each other. This month at the Author Salon a few colleagues are speaking and sharing about their process marketing their books. I love to support my fellow authors and look forward to finding more ways to help!
I love spending time with authors who understand that, unless our ideal reader is only going to read one book in his lifetime, we are not competitors. Thanks for your comment.