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    Parenting,  Special Topics

    Wine Coolers or Kool Aid?

    If you think that the TV ads your children are seeing is “age appropriate” read on. Parents who are concerned about underage drinking might be interested to discover that youth exposure to alcohol advertising on TV has risen by more than a third (!) since the Center on Alcohol Marketing and Youth began monitoring this it in 2001. Why should parents care about this? In 2007 (the last complete data) about 20% of TV ads for alcohol were placed on programming more likely to be viewed…