Has social media ever had you fretting about the difference between a ‘friend’ or a ‘fan’? A group or a page? Wished your ‘dashboard’ would get back in the car where it belongs?
When I had Amazon free days a small group of friends dug in and helped spread the word. During that three-day period, they convinced so many people to take advantage of the free download that The Inner Critic Advantage reached #15 on Kindle’s self-help list. Not bad for an unknown author, eh? Hooray for good friends!
And that’s the real point: not to brag but to let you know that, with nothing more than your blog comments, a social media account, some time and enthusiasm you can make a huge difference for any author, artist, business or cause that matters to you. There are a few simple things that anyone with a Facebook account can do to help an author or artist whose work they like.
Once we kick all the scary, techie voodoo stuff out of the way? Social media is simply word of mouth. Think about it… when you see a movie you like or discover a great new restaurant, what do you do? You tell your friends about it. The cool thing about social media is that now you can tell a variety of friends… who can tell their friends… who share with their friends….
I just finished editing an article for a friend. He wrote about setting boundaries and zealously protecting our writing time. The drive to connect with you wakes us up at dark o’clock.If you think about it, writers walk a funky line: we need to withdraw from our real-life loved ones in order to do the thing that connects us to… you. And, with luck, a lot of people like you… people we haven’t connected with yet.
So, if you’ve read us, know us or love us? Tell your friends. And to help you remember? And you’re cool… so do it with FLAIR:
* Friend, fan, or follow. Whether you use Facebook to connect with your grandparents or Instagram to give us moment-to-moment updates, you might be surprised to find your favorite author or musician on your favorite social media platform. (And most people share different content on each available outlet.) Each platform has a “search” function. Look around. Follow accounts that interest you.
* Like and leave a comment! We love hearing from you — even if it’s only an Instagram heart or a Facebook thumbs up. Remember, any kind of art requires a lot of solitude. A lot. When I find myself editing for hours after everyone else has gone to bed, a little encouragement goes a long, long way.
* Answer and amplify. Did “your” musician ask a question on Twitter? Did your author use Facebook to ask for feedback on a title? Most of the time, if they (we) do that, it’s not a marketing ploy. We want your input. Could you please take 45 seconds to answer the question? (Also, guess what? Posts with lots of attention generate more attention. It’s how things “go viral.”)
* Introduce and inspire. I don’t know about you but, frequently my online reading brings me to stories of everyday heroes. The guy who organizes kids to mow lawns for single moms and the elderly. The person who distributes dog food to those in need. The cop who went on a child abuse call and ended up adopting the child he rescued. Instead of complaining about how the media doesn’t cover enough good news? BECOME the media. Raise the vibration. Share those good news stories as far and wide as you can. We’ve got the tools to make it easier than it has ever been. And we need them.
* Review or recommend. Read a good book lately? Take a few minutes, hop on over to Amazon or GoodReads and leave a review. (This is one place that it’s a really BAD idea to say you know the author. We’ll talk about that later.) Ask your local librarian to look into ordering it. Suggest it to a teacher or book club.
It may sound like a lot but it’s simple. Social media is about relationships and one way to be a good friend is to do good things for your friends. To share the good stuff.
I’ll see you on Facebook, Twitter, Pinterest or Instagram, right?
Andrea Patten is the author of The Inner Critic Advantage: Making Peace With the Noise in Your Head a little book full of big ideas about how — and why — you can learn to love “that voice.” The Inner Critic Advantage is now available on Amazon.