Jul 262017
 
KISS

Use social media to share the love.

Has social media ever had you fretting about the difference between a ‘friend’ or a ‘fan’?  A group or a page?  Wished your ‘dashboard’ would get back in the car where it belongs?

When I had Amazon free days a small group of friends dug in and helped spread the word. During that three-day period, they convinced so many people to take advantage of the free download that The Inner Critic Advantage reached #15 on Kindle’s self-help list. Not bad for an unknown author, eh? Hooray for good friends!

And that’s the real point: not to brag but to let you know that, with nothing more than your blog comments, a social media account, some time and enthusiasm you can make a huge difference for any author, artist, business or cause that matters to you. There are a few simple things that anyone with a Facebook account can do to help an author or artist whose work they like.

Once we kick all the scary, techie voodoo stuff out of the way? Social media is simply word of mouth. Think about it… when you see a movie you like or discover a great new restaurant, what do you do? You tell your friends about it. The cool thing about social media is that now you can tell a variety of friends… who can tell their friends… who share with their friends….

I  just finished editing an article for a friend. He wrote about setting boundaries and zealously protecting our writing time. The drive to connect with you wakes us up at dark o’clock.If you think about it, writers walk a funky line: we need to withdraw from our real-life loved ones in order to do the thing that connects us to… you. And, with luck, a lot of people like you… people we haven’t connected with yet.

Your social media accounts can help you focus and express your gratitude.

So, if you’ve read us, know us or love us? Tell your friends. And to help you remember? And you’re cool… so do it with FLAIR:

* Friend, fan, or follow. Whether you use Facebook to connect with your grandparents or Instagram to give us moment-to-moment updates, you might be surprised to find your favorite author or musician on your favorite social media platform. (And most people share different content on each available outlet.) Each platform has a “search” function. Look around. Follow accounts that interest you.

* Like and leave a comment! We love hearing from you — even if it’s only an Instagram heart or a Facebook thumbs up. Remember, any kind of art requires a lot of solitude. A lot. When I find myself editing for hours after everyone else has gone to bed,  a little encouragement goes a long, long way.

* Answer and amplify. Did “your” musician ask a question on Twitter? Did your author use Facebook to ask for feedback on a title? Most of the time, if they (we) do that, it’s not a marketing ploy. We want your input. Could you please take 45 seconds to answer the question? (Also, guess what? Posts with lots of attention generate more attention. It’s how things “go viral.”)

* Introduce and inspire. I don’t know about you but, frequently my online reading brings me to stories of everyday heroes. The guy who organizes kids to mow lawns for single moms and the elderly. The person who distributes dog food to those in need. The cop who went on a child abuse call and ended up adopting the child he rescued. Instead of complaining about how the media doesn’t cover enough good news? BECOME the media. Raise the vibration. Share those good news stories as far and wide as you can. We’ve got the tools to make it easier than it has ever been. And we need them.

* Review or recommend. Read a good book lately? Take a few minutes, hop on over to Amazon or GoodReads and leave a review. (This is one place that it’s a really BAD idea to say you know the author. We’ll talk about that later.) Ask your local librarian to look into ordering it. Suggest it to a teacher or book club.

It may sound like a lot but it’s simple. Social media is about relationships and one way to be a good friend is to do good things for your friends. To share the good stuff.

I’ll see you on Facebook, Twitter, Pinterest or Instagram, right?

***

Andrea Patten is the author of  The Inner Critic Advantage: Making Peace With the Noise in Your Head a little book full of big ideas about how — and why — you can learn to love “that voice.”   The Inner Critic Advantage is now available on Amazon.

 

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Jun 062017
 

While employed by others, I spent a lot of years maintaining strict boundaries and everyone’s privacy. In many of my work environs, it was not a good idea to become part of the story, and any information shared outside of the office qualified as TMI. So, as a highly introverted advocate-turned-author, one of the things I struggle with is how to connect online without sharing too much about myself. The idea of “TMI Tuesday” felt right, so, here’s my first attempt. (I hope the questions don’t get more difficult later on!)

As an introverted advocate-turned-author, I struggle with how to connect online without sharing… Click To Tweet

1. Given the choice of anyone in the world, whom would you want as a dinner guest?

I have been lucky enough to have dinner with some pretty extraordinary people over the years — some famous and some just plain fascinating. Right now, my dinner guest of choice would be my youngest stepson. Having him here would mean his passport woes are behind him and he’s getting to spend time with the American half of his family. (And, yes, we’d appreciate all the good vibes you can send in our direction, please.)

2. What would constitute a “perfect” day for you?

You mean aside from waking up on the right side of the dirt???

So far today is pretty close to perfect. I got up early, caught up with some friends on social media, and found this blog idea, all while drinking slurping not spilling savoring my first cup of coffee. There’s a gentle rain outside. I’ve got the windows open, the birds are singing their heads off, and the garden is full of fresh new growth. There are no outside commitments on my calendar and no critical end-of-the-day deadlines. I have two exciting, active projects in the works and lots of ideas about what I’ll be able to get to add to them today. And I’m only minutes away from My Favorite Husband returning from the gym. He almost always brings me a latte. (It’s the best of both worlds — like getting room service without having to leave home.)

It's the best of both worlds -- like getting room service without having to leave home. Click To Tweet

I also enjoy perfect days exploring new places… or new looks at old, familiar places. I’ve got a few of those on the calendar.

3. How much do you like your personality?
(pick just one)

a. A lot.
b. A little.
c. It needs work.
d. I am annoying sometimes.
e. I am difficult, and people have told me so.

I’m going to have to go with “c” — my personality needs work. While there are parts of me that are pretty OK, there are some parts that could be best described as “a hot mess.” I try not to injure others with those parts, to be at least a little bit better every day, and not beat myself too mercilessly when I screw up. I’m consoled by the fact that my dogs love me — or at least pretend until they get fed. Progress, not perfection, right?

quote on fiery background "If I'm not the problem, there is no solution."

4. If you were able to live to the age of 90 and retain either the mind or body of a 30-year-old for the last 60 years of your life, which would you want?

Neither. My mind is a whole lot better than it was at 30. My body? Eh… I’d look even more ridiculous. Seriously? Everybody’s got challenges. Whether physical or mental, I hope to keep learning from mine.

If you could wake up tomorrow having gained any ability, what would it be? Click To Tweet

5. If you could wake up tomorrow having gained any ability, what would it be?

Wow ~ so many things. To be kinder. To lose fat and build muscle. To run long distances or return to downhill skiing without requiring another knee surgery. To write something that sells millions of copies….

Maybe the best new ability I could hope for is to keep up with the ideas I have about trying things!

picture of Mary Oliver quote "instruction for living a life:
How about helping me out and making this more of a two-way street by answering one of these questions in a “comment”? (I really DO want to know.)

Apr 142017
 

Once upon a time, I got frustrated with waiting too long and paying too much… so I figured out how to build my own website. And, while I can’t always make it do exactly what I want it to? Most days I come pretty close.

Once upon a time, I got frustrated with waiting too long and paying too much... Click To Tweet

The other day I got to help a fellow author launch his blog and, through more trial and error than I had hoped for, we got it up and running. Apparently, if I’m going to remember how to do these things, I’m going to have to use some of the skills more often.

The other thing that complicates this particular learning curve? App developers keep making things better and, generally speaking, this is a good thing… except when I only know one way to do something and the ability to update it has expired. Pfft.

This point was driven home earlier this week when I realized that only my old parenting posts were working their way over to my Facebook page. I guess that’s OK… but I’ve been writing about other topics and wanted to share those posts, too.

Long story short? Evidently, it worked. So, instead of the usual “test post” I decided to celebrate with a picture taken at our former home in New Hampshire. I’m not sure my friend Nancy believed me when I told her we used to live “smack in the middle of nowhere.”

I decided to celebrate with a photo taken from our former home... smack in the middle of nowhere! Click To Tweet

Please enjoy a post celebrating the serenity I feel every time something technical goes well. And providing photographic evidence for my friend the meticulous researcher and award-winning author? That’s just a bonus.

 April 14, 2017  Posted by  Fun & Inspiration, Social Media No Responses »
Mar 012017
 
Picture of Oprah in red dress and yelling "you get The Inner Critic Advantage." Everybody can go home with The Inner Critic Advantage.

I created a meme of my Oprah Show fantasy…

She laughed at me

Several years back, at a publishing conference, I had an opportunity to speak with some industry veterans.  One was gracious enough to take a quick look at the marketing plan I was working on. I was encouraged… until she laughed. My inner critic went a little bit nuts. I wanted to crawl under some furniture or run from the room.

Fortunately, she noticed and said, “I like you. You may be the only author in America whose plan does not include the words ‘Get on Oprah’s show.'”

I know why so many people wanted to do that: marketing an indie book can be h*ll on wheels. Granted, some of this is as a result of self-inflicted wounds caused by lack of feedback from beta readers, editing, and proofreading. But even excellent work has a hard time getting through the avalanche of media and advertising readers see every single day.

My Inner Critic is up to no good

Personally? I need to take a closer look at the role of my inner critic in all of this. While I’m able to harness her powerful warnings to complete writing projects, she’s still pretty shrieky when it comes to self-promotion. (“Get your ego in check!” “It’s not polite to talk about yourself.”) She has gotten a little sneakier and has a New Age-y approach as well: “Stop bothering people. If they’re meant to find you, they will.”

Thank goodness for readers and other writers who help share about our books, our blogs, our events and our news. You are truly a gift.

And, if you’d like to be part of that giant online support group but don’t know where to start? Here are three small actions that are a huge help.

Reviews. Especially on Amazon and GoodReads. They don’t have to be long to be meaningful. “The author presents helpful information with a light touch.” Or, “I found the story captivating.” Expert tip: If you are personally acquainted with the author please don’t mention that in your review. It’s a red flag for “fake review” and could cause problems for the author. Also, if you’re a relative… especially one with the same name? DON’T POST A REVIEW. (See previous example.)

Facebook page likes and engagement. Have you ever seen the “invite friends to like page” feature on the right-hand side of your computer screen? If you “like” an author (or any page) your friends are more likely to follow suit — if you ask them to. And once on a page? Participate. Comment on and share posts.

You rock. We love you

Genuine interaction helps get attention for our work, keeps authors motivated, and lets the inner critic of self-promotion know it’s OK to go somewhere and take a nap!

What’s your favorite way to help amplify an author’s message? (Please share in the comments section. Every little bit helps!)

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Is your brain still kicking your butt? You may not be at fault…. What if you’ve been following the wrong advice? Click to download 3 Reasons to Stop Fighting Inner Critic and find out about something you can do instead.

3 Reasons to Stop Fighting Your Inner Critic

By the way, this really is a free gift and not some gambit to capture your email address for marketing purposes.

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