Mar 012017
Picture of Oprah in red dress and yelling "you get The Inner Critic Advantage." Everybody can go home with The Inner Critic Advantage.

I created a meme of my Oprah Show fantasy…

She laughed at me

Several years back, at a publishing conference, I had an opportunity to speak with some industry veterans.  One was gracious enough to take a quick look at the marketing plan I was working on. I was encouraged… until she laughed. My inner critic went a little bit nuts. I wanted to crawl under some furniture or run from the room.

Fortunately, she noticed and said, “I like you. You may be the only author in America whose plan does not include the words ‘Get on Oprah’s show.'”

I know why so many people wanted to do that: marketing an indie book can be h*ll on wheels. Granted, some of this is as a result of self-inflicted wounds caused by lack of feedback from beta readers, editing, and proofreading. But even excellent work has a hard time getting through the avalanche of media and advertising readers see every single day.

My Inner Critic is up to no good

Personally? I need to take a closer look at the role of my inner critic in all of this. While I’m able to harness her powerful warnings to complete writing projects, she’s still pretty shrieky when it comes to self-promotion. (“Get your ego in check!” “It’s not polite to talk about yourself.”) She has gotten a little sneakier and has a New Age-y approach as well: “Stop bothering people. If they’re meant to find you, they will.”

Thank goodness for readers and other writers who help share about our books, our blogs, our events and our news. You are truly a gift.

And, if you’d like to be part of that giant online support group but don’t know where to start? Here are three small actions that are a huge help.

Reviews. Especially on Amazon and GoodReads. They don’t have to be long to be meaningful. “The author presents helpful information with a light touch.” Or, “I found the story captivating.” Expert tip: If you are personally acquainted with the author please don’t mention that in your review. It’s a red flag for “fake review” and could cause problems for the author. Also, if you’re a relative… especially one with the same name? DON’T POST A REVIEW. (See previous example.)

Facebook page likes and engagement. Have you ever seen the “invite friends to like page” feature on the right-hand side of your computer screen? If you “like” an author (or any page) your friends are more likely to follow suit — if you ask them to. And once on a page? Participate. Comment on and share posts.

You rock. We love you

Genuine interaction helps get attention for our work, keeps authors motivated, and lets the inner critic of self-promotion know it’s OK to go somewhere and take a nap!

What’s your favorite way to help amplify an author’s message? (Please share in the comments section. Every little bit helps!)


Is your brain still kicking your butt? You may not be at fault…. What if you’ve been following the wrong advice? Click to download 3 Reasons to Stop Fighting Inner Critic and find out about something you can do instead.

3 Reasons to Stop Fighting Your Inner Critic

By the way, this really is a free gift and not some gambit to capture your email address for marketing purposes.

If you like what you see here? Please connect in a manner that suits you: e-mail (slowest), FacebookTwitterPinterestInstagramAmazon….  And, if not? Please enjoy your gift with my best wishes.

 March 1, 2017  Posted by  E, Happiness, Inner Critic, Social Media 6 Responses »
May 032016

Balancing business and family can be fun

Whether you call yourself a solo-preneur, a work-from-home mom, or a direct seller: you started a business for reasons that were important to you, right? I think it’s important to regularly review those reasons.

Why did you start your business? To set your own schedule, to make more money, to have more freedom?  To serve people in a brand new way? To share a unique product, message or service? To provide opportunity to others?

For the past several years I’ve had the opportunity to work with lots of women in direct sales. I love it.  I’m part of a four-generation direct-selling family; the challenges in this type of work make sense to me. An added bonus? I admire people who achieve success in what can be a very difficult type of work. I try to use what I learn from them to increase book sales.

Authors and direct sellers have a lot in common. We can learn a lot from one another. For example, while many people choose to work from home to create a better work-life balance, we also sometimes struggle with creating  boundaries. How do you figure out what’s flexible enough for “home” but professional enough for business? And when being near the kids is a high priority, setting limits about office hours can really push that “guilty parent button.”

Too many people apologize for their home-based business or for carving out the time they need to write. They speak to  others in a way that lacks confidence. Perhaps they don’t realize that home-based businesses contribute over $500 billion a year to the U.S. economy. And authors? Apparently the industry is growing so quickly it’s hard to count: 500,000 to 1,000,000 new books are published in the U.S.

As you can see from the picture (my friend Lisa Wilber and her daughter) growing up in a family business can be a great way for kids to learn about  confidence, creativity, keeping  a positive attitude and problem-solving. (Lisa is also an author.)

Authors and direct sellers who take what they do seriously enough to get the support they need — and run a business like a business — pass along those lessons every single day.


Hey… what if your team doesn’t need more training or motivation? What if all they need is to learn how to stop stopping themselves? To turn that #InnerCritic into a source of strength? Check out The Inner Critic Advantage: Making Peace With the Noise in Your Head on Amazon. Or contact me about wholesale opportunities or doing a training call with your team.



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